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Welcome to  ‘Ask The Expert’.  This page is moderated by industry consultant, Steve Wilkinson.  This page features the answers to your questions. Our visitors can also post comments to these questions/answers as well.  You can learn more about Steve’s background and our ‘Ask The Expert’ page by Clicking Here.

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May 20, 2014

Digital printing appears to be making some inroads into short print runs. Is there any way we can combat this with Flexo?

One of the most interesting developments in Flexo is the use of process colors to create spot colors. While not a new concept, it has really only been the relatively recent introduction of new software packages that can convert spot colors into process files that allow for brand spot colors to be reproduced as a process set instead of the conventional
special spot colors.

Of particular interest is that of creating seven instead of four process colors that gives the printer the ability to reproduce a vast number of pantone colors, which reduces the number of colors needed, the number of plates required, the amount of ink required, and the amount of time required to set up and run. All of this makes for a more affordable, quicker way of producing even very short runs, making flexo just as competitive if not more competitive than digitally printed short runs.

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